It all started with saving the own skin...
When Sabine Beer and her husband Kurt bought an old finca near Estepona in Andalusia in 1985, she encountered aloe vera for the first time.
Already after a short time she noticed a clear improvement. Sabine Beer was amazed and looked for aloe vera cosmetics with a similar effect. No chance! Although she was used to invest a lot of money in cosmetics to solve her skin problem, she did not find what she was looking for. So she decided without further ado to grow this miracle plant organically on her finca herself.
Sabine Beer actually only wanted to cultivate aloe vera and sell the pure juice extracted from the jelly-like content of the leaves to the cosmetics industry, which in turn was able to produce effective products for people with skin problems.
But this proved to be difficult. She was told that the processing of the pure juice was too complex and expensive, that there were preservation problems, and that mixing freeze-dried aloe powder with water was much more efficient. But this was not an option for Sabine Beer. Since most of the sensitive ingredients are damaged or lost during the drying process from juice to powder, Sabine Beer believes that the use of aloe vera powder deceives consumers - even more if the labels of these products show fresh plant leaves.
The first Santaverde organic skin care products went on sale in 1997. One of the first products was the pure aloe vera gel. Whether for sunburn, allergy-stressed skin, mosquito bites or impurities - the pure gel of aloe vera has a scientifically guaranteed regenerating, moisturising and binding, soothing and cooling effect. Every single leaf of the certified organic aloe vera plants is harvested by hand and immediately processed in the modern laboratory in the middle of the Santaverde finca. In this way, the freshness and vitality of the aloe vera juice is preserved.
The company now offers more than 40 highly effective natural cosmetic products and a 100 percent pure organic aloe vera juice for drinking. All Santaverde cosmetic products carry the NATRUE seal for certified natural cosmetics, the Leaping Bunny seal as a mark against animal testing and the seal of the Vegan Society. Free of synthetic fragrances, colourings and preservatives.
„First-class active ingredient cosmetics based on social responsibility and respect for nature are still our aim“, Sabine Beer emphasises and is pleased that more and more discerning consumers now share this claim.
"Together with many other responsible companies, we want to be a global model for people-oriented management that indissolubly combines the great power of entrepreneurial success with ecological and social success," explains founder and CEO Sabine Beer.